“Our goal is to end the euthanasia of dogs and cats in America that are healthy and treatable. To do that we have to place 2.7 million more dogs and cats this year than we did in the previous year: that means 4 more adoptions per week per animal organization in the United States. We think that’s a very doable challenge.” — Rich Avanzino, President of Maddie’s Fund
This is the third and final installment of the three-part series exploring the Shelter Pet Project, a joint effort of the Ad Council, Maddie’s Fund, and the Humane Society of the United States to end the euthanasia of healthy animals.
In Part 1, I covered the first phase of the Shelter Pet Project, which produced and distributed a series of videos aimed at changing the perception of shelter pets as being inferior. The message: Human problems lead to pets being sent to shelters, not problems with the animals.
In Part 2, I discussed how the project came under the aegis of the Ad Council, and the importance — really, the awesomeness — of getting the Ad Council involved in this cause.
I conclude this series with the latest series of videos, and a discussion of the role that the shelters and the American public need to play in order for the campaign to succeed.
I thought it would be fitting to end on a day that a group of pet bloggers are highlighting other worthy campaigns and causes in the Blog the Change for Animals blog hop. Earlier this week, in the Pet Blogger Challenge, a number of them told us about their hopes for the future of their blogs. Here they talk about their hopes for the future of animals — and the inspirational things that many wonderful people and organizations are doing to bring that future to fruition.
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The first series of ads how animals often end up in shelters; here you take a different tack, showing animals in homes observing humans. Could you explain the different messages?
The newest creations, like the first ones, are clever; they just shift perspective. We talk about the quirks in animal behavior, but looking through the eyes of the dogs and cats out there, it’s clear we’re sort of odd ourselves. I think that when people see the newest commercials there’s going to be a smile on their face and maybe an awareness that this bond that provides us with such love and joy comes with the mutual understanding that we’re different species but that just makes things interesting.
My expectation is that over the years we will have a variety of different messages, because there’s no one size fits all, but all have the central theme that shelters and rescues are the best place to go, that these animals make wonderful companions, and that a person is the best thing in a shelter pet’s life. We want you to be that person and adopt. Read More








Shelter Medicine: Veterinary Challenges & Solutions
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Increased public awareness of shelter dogs’ value is matched by a growing concern among veterinary schools, including Cummings School of Veterinary Medicine at Tufts University, about the animals’ unique health issues from communicable diseases to behavior problems — both often exacerbated by their confinement.
Why Now?
“We’re moving away from the model of animal control where dogs were kept for seven to ten days and euthanized if they didn’t find a home,” says Annette Rauch, DVM, an interim director of the school’s Shelter Medicine Program. “And because many dogs are staying in shelters for a longer period of time — that is, until they’re adopted — we need veterinarians who can provide input on shelter policies, from basic things like how to design facilities, so that they’re not overly stressful to the animals to how to have the staff clean them so that pathogens are not transmitted.”
There should be no problem filling this need, according to Martha Smith, DVM, director of Veterinary Medical Services at the Animal Rescue League of Boston. Volunteering at shelters inspired many young people to decide on a veterinary career in the first place, Dr. Smith says.
In addition, like the dogs they treat, shelter veterinarians have gained a newfound respect. “Shelter medicine used to be a refuge for veterinarians without people skills,” she says. “Now shelter vets are in great demand and they’re very well regarded.”
While the recent spotlight reveals that shelter medicine is thriving, it also illuminates the fact that the discipline is still finding its way. “This is a very new field without established national guidelines,” says Miranda Spindel, DVM, former president of the Association of Shelter Veterinarians.
Statistics about — and from — shelters are hard to come by. The American Society for the Prevention of Cruelty to Animals estimates some 5,000 community animal shelters exist in the United States. And although the names of these diverse shelters may include terms such as “SPCA” or “Humane Society,” those are generic labels. They don’t indicate affiliation with either organization. No centralized agency sets guidelines for shelters or collects data about them.
Shelter medicine itself is not yet recognized as a board specialty. The Association of Shelter Veterinarians has been trying to change that since 2005, but it’s a long process, says Dr. Spindel. “We hope to have it accomplished in the next decade.”
In the meantime, the association is working to standardize the six residency programs in shelter medicine that are already established — at Purdue, UC Davis, Colorado State, Auburn, Cornell and the University of Florida. It’s also becoming actively involved in the less formal certificate programs. Luckily, given all that’s on the agenda, the association is growing. It has 19 student chapters at veterinary schools, with more than 750 individual members at last official count.
If some of its practices and methods of data gathering are still being established, the importance of shelter medicine itself is not under dispute. It’s not only the directly affected animals who benefit. A ripple effect can take place from the
spaying and neutering programs at shelters affiliated with veterinary schools. Dogs who undergo the procedures become more adoptable because potential owners have one fewer expense — and one less dog-related chore — to worry about. Adopters can also feel good about being socially responsible.The difference
Shelter medicine differs from other veterinary practices in several essential ways, including the unknown origins of most of its patients, the group environment where they’re forced to live and the need to overcome these circumstances to enhance adoptability. Among the key challenges shelter veterinarians face:
have an increased risk of disease transmission,” Dr. Rauch says. “If one person comes on a cruise ship, say, with a norovirus [a virus transmitted by fecally contaminated food and water, and by person-to-person contact] which spreads like wildfire, you can get a third or half of the people on the ship sick for two or three days with vomiting or diarrhea. It’s happened many times.”isolated and depressed. Such dogs can develop behavior problems — and won’t end up making very good pets,” Dr. Rauch says. Dogs who might have entered a shelter housetrained but aren’t taken out to urinate or defecate as frequently as in the past might forget their training, and even the slightest tendency toward resource aggression can be exacerbated in a shelter setting. Some dogs if housed improperly can also become more aggressive towards other dogs.What’s more, the stress of being in a shelter makes dogs even more susceptible to disease. Because of all these factors, it is critical for shelter veterinarians to implement programs –both medical and behavioral- to keep shelter dogs healthy and ready for adoption.Veterinarians and shelter staffs are only beginning to address these challenges on a large scale. But identifying them is the first step toward creating shelters that are healthier, more cheerful, and — building on the many spaying and neutering programs already in place — less densely populated.
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Note: One of the programs that is helping shelters become more hospitable is Open Paw, discussed here.