Of Puffins and Promises

It’s been a busy week over at Animal Cafe, and this week I’ve got a two great podcasts to share with you. Project Puffin There are so many things to like about this project and the details surrounding the interview by guest podcaster Hilary Lane that I’m just going to list a few: Puffins —…

Behind Door Number 3: A Winning Shelter Campaign

Last month I highlighted the Austin Humane Society’s awesome ad campaign, which proved that going positive is not only uplifting but effective. As a result of the new campaign the AHS saw: A 30% increase in monthly adoptions, year-over-year, as of May 2010. A 100% increase in holiday donations, year-over-year. Online donations that nearly doubled…