Last month I highlighted the Austin Humane Society’s awesome ad campaign, which proved that going positive is not only uplifting but effective. As a result of the new campaign the AHS saw: A 30% increase in monthly adoptions, year-over-year, as of May 2010. A 100% increase in holiday donations, year-over-year. Online donations that nearly doubled…
Austin Humane’s Awesome Ad Campaign
As regulars to this blog know, I run two series of pet-related public service announcements, one called Spay & Neuter with a Smile, the other Pet Adoption Videos That Don’t Make Me Want to Kill Myself. Both are inspired by my feeling that serious messages are often best conveyed with humor. Not everyone agrees and…