Maybe you got out your checkbook.
Maybe you muted the sound.
Maybe you left the room.
Whatever you did, you probably didn’t feel very uplifted. You just wanted those sad images to go away.
These types of public service announcements fall into the category of what I have come to call Pet Adoption Videos That Make Me Want To Kill Myself.
A More Positive Adoption Message
In recent years, many shelters and rescues have realized that guilt and pity may not be the only — or even the best — ways to motivate people to adopt pets. There’s been a trend towards emphasizing another, much happier truth: Pets bring love and joy into our lives.
And who doesn’t want love and joy?
The revelation that there was another way led me to start seeking out and sharing these happier messages in a series that I began to call, aptly enough, Pet Adoption Videos That Don’t Make Me Want to Kill Myself. In honor of the adoption theme of Pet ‘Net 2011, Pet ‘Net’s 4th annual pet blogger’s event — more on which at the end — I thought I would post five of my favorites.
Regular readers of this blog won’t mind revisiting them, I’ll bet.
Brought to you by The Austin Humane Society, this video is part of a groundbreaking campaign to promote a more positive adoption message. It was tough for me to choose my favorite; go to AHS’s website to see the rest.
Even better: The ad agency that created the campaign did a study to determine its impact. Detailed on Door Number 3′s site, it showed that the Austin Humane Society saw:
30% increase in monthly adoptions, year-over-year, as of May 2010.
100% increase in holiday donations, year-over-year.
Online donations have nearly doubled since the campaign launched.
The new AHS website is being sited as an industry model by the national pet adoption software, PetPoint.
For proof against the notion that you need to hire an ad agency and spend a lot of money to create a positive adoption message, check out this short and sweet — and, yes, offbeat — video from LA Animal Services.
It doesn’t hurt to have a local personality put in a good word for adoption, as was the case with the Winnipeg Humane Society’s Midnight Kitty Madness:
This video by the ultra-talented photographer/videographer Robin Layton wasn’t created for a specific humane society or rescue group, but I’m sure you’ll agree it conveys a powerful pro-adoption message.
Warning to those who are at work: The Adoption Entrance Dance, brought to you by the Nevada Humane Society, is fairly long and it will probably make you cry, though in a good way. You might want to wait until you get home to watch it.
Don’t say I didn’t warn you.
Which one was your favorite? And if you have others you’d like to suggest — remember, no sad eyes or depressing music! — please put the link in my comments section.
More for the Pet ‘Net Event
Don’t miss the posts by the other terrific bloggers who are taking part in this event; you can find them all on the Pet ‘Net 2011 hub page. That’s also where you can vote for your favorite article, which will result in $500 being donated from Petside to a shelter of the writer’s choice. Mine would be The Hope Animal Shelter in Tucson. Just sayin…
Iams© Home 4 The Holidays and their Bags 4 Bowls initiative will donate 25 bowls of food to local shelters for every mention of the Pet ‘Net hashtag (#iheartshelterpets) and @IAMS handle on Twitter. You can also “like” Petside’s Facebook page for an additional donation of 25 bowls.
Want stardom for your pet? Share a personal adoption experience on Petside’s wall for a chance to be featured on Petfinder.com as a Happy Tail story.
November is Petfinder’s Adopt a Senior Pet Month and I’ve taken the Stand Up for Senior Pets Pledge, which means spreading the word about why seniors make great pets. Here, then, are my Eight Reasons to Adopt a Senior Dog. I would have listed nine reasons, but I was too tired from chasing my 12 1/2 year old dog, Frankie, around the house for his favorite “toss the squeaky carrot” game.