First things first. I love the Shelter Pet Project, a joint effort of the Ad Council, Maddie’s Fund, and the Humane Society of the United States to end the euthanasia of healthy animals. I wrote a three-part series about it a couple of years ago. In Part 1, I covered the first phase of the…
The Shelter Pet Project, Pt. 1: Changing Perceptions
“Our movement is dedicated to changing the status quo. We have 17 million people out there who are going to get an animal next year and they haven’t yet decided from where. If we can get 2.7 million of them to decide to get a pet from a rescue or a shelter, we can end…