I wrote a three-part series about it a couple of years ago.
In Part 1, I covered the first phase of the project, which produced and distributed a series of videos aimed at changing the perception of shelter pets as being inferior. The message: Human problems lead to pets being sent to shelters, not problems with the animals.
You can see one of the videos that I highlighted, below.
In Part 2, I discussed how the Shelter Pet Project came under the aegis of the Ad Council, which was enormously influential in helping to spread the word.
In Part 3, I showcased the new (as of late 2011) series of videos and discussed the role that the shelters and the American public need to play in order for the campaign to succeed.
Here’s one example:
I think it’s clear what a huge supporter I am.
But now there’s a new series.
Can we talk?
We’re among friends. I love the new posters that the Shelter Pet Project put out; the one at the top of the page reminds me of a certain shaggy someone.
But the videos that are centerpiece of their new campaign?
And the feline version:
I get it: the sound and visual effects put appealing pets up close to your computer, phone or TV screen. But the bare room? The tapping against the glass? The frenetic running around? They all make me a little sad.
Maybe it’s me. I’ve been in a sad mood lately. I’d love your feedback. What do you think of this new campaign, especially in relation to the earlier ones?