What with all the inspirational Be the Change posts that continue to pour out of the BlogPaws conference I’m almost embarrassed to say this: I went to BlogPaws to learn about selling books, blogging, and social media.
And guess what? I did.
As a conference that provided good, solid information — not to mention a lot of shmoozing and personal networking opportunities — BlogPaws kicked butt.
In fact the reason that I’m writing this post is that I’m reading through my notes from the “Developing a Sustainable Social Media Strategy That Works For You” by Lena West of Xynomedia. Under bullet point #11, Get Business, I jotted down the following:
Have something to say and then have the guts to say it. Be who you are and say what you feel – those who mind don’t matter. People who don’t resonate with who you are as a person won’t buy your product. Get people to trust you, show up as you are.
I like to believe I’m socially responsible and that I love animals in general and one animal in particular. But no one is going to know anything about my social responsibility unless they read my blog or my book. And I’m not going to have any money or time to donate to good causes unless I have a bit more of both commodities for myself by being a smart businesswoman.
And you know what else? If someone has a pet blog that gives people pleasure, maybe a nice break from a bad day, or provides a service, from responsible dog training to pet sitting, but isn’t trying to raise money or do other good works, that’s okay too. Some of us are better than mommy bloggers. Some of us aren’t.
So excuse me if I’m getting a little tired of all the BlogPaws self-congratulation.
What did I get out of BlogPaws?
- The confidence to polish a book proposal that’s been languishing on my e-desk because of self-flagellation (one of my favorite exercises) and send it to Penny Sansevieri as well as to a traditional publisher.
- An editing assignment, because I was able to speak up and say, I’m happy to provide informal advice but this is also what I do for a living.
- An analysis of my blog’s strengths and weaknesses by Stephan Spencer and his daughter, Chloe Spencer, at the excellent Driving Traffic Through SEO panel– and great information about the tools to address the latter.
- The inspiration to get on Squidoo. Now if there’s anything that made me get all mushy about BlogPaws it was the fact that Megan Casey, who is a media rock star as one of the co-founders of the multimillion dollar media site — but who’s heard of her, while everyone’s heard of Seth Godin, ok that’s a whole other blog post, or maybe a feminism lens on Squidoo — spoke to us. And gave one of the most low-key but effective talks of the conference.
- The guts to publish this post.
Update: I was being wussy by not linking to the “mommy blogger” allusion in this original post. Now I have.